Erik is “the guy with the business idea” behind Innovation Embassy and the web platforms CoCreatorX, CareCubicle and the up-and-coming Quritiba. Erik has worked and lived in Silicon Valley, London and Denmark. He has more than 14 years of User Driven innovation experience, is behind several Start-Ups, mentored Start-Ups and advised business leaders on innovation strategy. Erik has lead numerous innovation projects and as Technology Officer at Coloplast A/S, he was responsible for Radical Innovation. As an innovation management consultant, he has inspired and guided business leaders. Erik’s background as an Astrophysicist from UCL and work with high energy physics has provided a unique and very effective mental tool set for any vision based processes.