Innovation Embassies

Examples of Innovation Embassies

Erik Micheelsen
Written by Erik Micheelsen

Here are some ideas of what an Innovation Embassy can be.

To start somewhere, being an Innovation Embassy is being an Emmassary and supporting others in their effort to innovate. And in this way, help to bring innovation resources to places in the world that does not have them right now or in sufficient amounts.


Just outside a main city where most entrepreneurs and startups go to, we find this imagined co-working space. It has 50 members, a lounge area and open spaces for the members. It is already a member of several co-working space members and the owners also have a podcast series about the medical benefits of honey – a passion of theirs.

However, the local community is loosing inhabitants as people are moving to the city and they are seeing this area becoming less attractive by the day.

They decide to become an Innovation Embassy. Perhaps that way, they can attract help. In the application, they state they want to innovate both the local community (although they don’t know how yet) and their own co-working space. To the network, they will bring one new story every month and if anyone would like to know about the medical benefits of honey, they would like to share their knowledge.

They tell the members of their decision and arrange for a morning workshop for everyone to learn and try CoCreationCards. A delightful experience.

The owners then write to the Innovation Embassy administration to explain their situation. The members in the co-working space are extremely busy but some want to help and their are many specialised talents. But they have no prior knowledge of innovating.

A Rebel Tabel is set up for other Innovation Embassies to participate. They learn about the problem and ideas are flying. Especially two become interesting. The first is to help companies with their innovation efforts at a premium – that could help gather funding. The second is to turn the local community into resort.

They go through the video tutorials in Genius Circles. As nobody at the Co-working Space knows about innovating but only have the desire to, they ask for help from the Innovation Embassies who know how to innovate. They discover they can use CoCreationCards to map out most of what they need to do and how to do it. They end up with an action plan and their shoping list – exactly what CoCreationCards promises. This provides them with both an overview – and the details.

Interestingly, CoCreationCards also helps them to identify where they need more ideas, where they need investment and how much work is required.

As it’s getting concrete, more members are starting to take an interest. In fact, the word gets around and a few curious investors show up. They are shown the room where the CoCreationCards hang on the wall and are shown the ideas of the resort, who the potential customers are and what it will require now and in the future. Luckly, these investors are eager to help. But a lot of ideas are required.

The Innovation Embassy network is notified. Who would like to participate and help in making the ideas for a resort? These investors have agreed for a first, second and third prize.

The story stops here. We could go deeper into how the network gets together and how the many tools can help.

The point is that the network is there to combine efforts to create amazing innovations.


A university faculty member can apply to become an Innovation Embassy to signal towards external collaborators how they are serious about innovating. In the application, there is the desire to get a students Open Innovation lab up and running and also to help corporate clients with some of their advanced problems – involving students.

They can use the methods and tools in the Genius Circles to help with their setups and practices.

We can also imagine from the Co-working story: what if such a faculty member heard of the resort story and happen in his/her network to know of people who might be of assistance?

It can also be students who apply to become a student society or a Ground Crew, going to places that need innovating. It could be another place at some distance from the university where they can help build something or facilitate a required workshop or help solve challenging issues.

It could be the students would like to learn a specific innovation practice such as mass co-creation or how to create investment projects that have EDGE.

It might also be the students want to hold a single event. This is what Satellite Innovation Embassies are meant for. A time-limited setup


What if a research institute wants to show what they are capable of and would like to contribute with. Or some other none-business organisation?

That is possible! And as some of these organisations have amazing instruments, networks and setups, their (your!) contribution could be considerable.

Even to the point of setting up a REAL Innovation Embassy. That is, with dedicated spaces where specific actions occure that follow the Qube System. Does it have to follow the Qube System or could there be other possibilties as well?

If you have the ideas – we have the ears to listen to.

We hope these examples have helped you better understand what the possibilities are. If you have any questions, please write to hello at

About the author

Erik Micheelsen

Erik Micheelsen

Erik is “the guy with the business idea” behind Innovation Embassy and the web platforms CoCreatorX, CareCubicle and the up-and-coming Quritiba. Erik has worked and lived in Silicon Valley, London and Denmark. He has more than 14 years of User Driven innovation experience, is behind several Start-Ups, mentored Start-Ups and advised business leaders on innovation strategy. Erik has lead numerous innovation projects and as Technology Officer at Coloplast A/S, he was responsible for Radical Innovation. As an innovation management consultant, he has inspired and guided business leaders. Erik’s background as an Astrophysicist from UCL and work with high energy physics has provided a unique and very effective mental tool set for any vision based processes.

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